We're changing the game

For over twenty years we've partnered with the biggest names in entertainment and learning.

We share their purpose, develop their thinking and make the games that bring success to those who dream big.

Winning at games

We work with visionaries to create commercial hits, award winners and purposeful games that improve people’s lives.

Roblox games

We understand game trends and design for the new behaviours of players on Roblox.

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Lots of screenshots of games

Brand games

We're trusted by world famous brands to engage massive audiences.

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Purposeful games

Games that educate, train, raise awareness and positively impact people’s lives.

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A Roblox style character runs across a game landscape

Roblox games

We understand game trends and design for the new behaviours of players on Roblox.

A collection of branded game title screens

Brand games

We're trusted by world famous brands to engage massive audiences.

A game character stands on a raft travelling along a river while collecting letters

Purposeful games

Games that educate, train, raise awareness and positively impact people’s lives.

Ready to get started?

We are trusted by visionaries

Choosing to work with us puts you in good company.

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Experience and expertise

It's a powerful combination.

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Years in business

Making us one of the most experienced games and interactive studios in the world.

Games made

Giving us a proven track record and a diverse skillset that's hard to match.

20+

Years in business

Making us one of the most experienced games and interactive studios in the world.

150+

Games made

Giving us a proven track record and a diverse skillset that's hard to match.

Our work

Games and interactives that exemplify our mission to make the world better through play.

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BBC

BBC Bitesize: Atomic Labs

How we designed ‘explosive’ interactive educational content for BBC Bitesize.

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iRead | fish in a bottle

Navigo reading game app

Personalised learning technology that supports the development of reading skills in primary age children.

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MUSEUM OF LONDON

The Great Fire of London: Interactive story

Using interactive stories and experiential learning to teach history in new and exciting ways

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Plantyn

Scoodle Play educational platform

Using gamification to make educational content more entertaining and engaging for children

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Are you a game changer?

Join the free community for people interested in making the world better through playable experiences.

Request to join

Knowledge sharing

Stories from our work and research that can help you inspire, educate and entertain using games.

Brand Games

Roblox for brands: what’s possible?

In this Q&A, we explain what Roblox is capable of, and how it can be used to create huge opportunities for brand marketing.

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Learning and Development

Five Ways Games Radically Improve Learning and Development

How to transform learning and development by harnessing the engaging power of purposeful games.

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Brand Games

Insights and strategies for brand success on Roblox

Considering putting your brand on Roblox? Here's what you need to know...

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INSIGHT

Have we forgotten how to play?

Enriching lives by using purposeful games in learning and development (L&D).

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Life at fish in a bottle

Freedom, flexibility and support. Are you ready for a new challenge?

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A plant in a pot
A artist creates a game character on their computer
A sign saying "fish in a bottle"
People use an interactive exhibition
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People reaching into bowls of food
People sitting around a meeting table discussing work

Check out our current job vacancies.

Can we help you make a game?