We're changing the game
For over twenty years we've partnered with the biggest names in entertainment and learning.
We share their purpose, develop their thinking and make the games that bring success to those who dream big.
Winning at games
We work with visionaries to create commercial hits, award winners and purposeful games that improve people’s lives.
Roblox games
We understand game trends and design for the new behaviours of players on Roblox.
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Purposeful games
Games that educate, train, raise awareness and positively impact people’s lives.
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Roblox games
We understand game trends and design for the new behaviours of players on Roblox.
Purposeful games
Games that educate, train, raise awareness and positively impact people’s lives.
Ready to get started?
We are trusted by visionaries
Choosing to work with us puts you in good company.
Experience and expertise
It's a powerful combination.
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Years in business
Making us one of the most experienced games and interactive studios in the world.
Games made
Giving us a proven track record and a diverse skillset that's hard to match.
20+
Years in business
Making us one of the most experienced games and interactive studios in the world.
150+
Games made
Giving us a proven track record and a diverse skillset that's hard to match.
Our work
Games and interactives that exemplify our mission to make the world better through play.
BBC
BBC Bitesize: Atomic Labs
How we designed ‘explosive’ interactive educational content for BBC Bitesize.
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iRead | fish in a bottle
Navigo reading game app
Personalised learning technology that supports the development of reading skills in primary age children.
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The Science Museum Group
Explore it, Make it!
An interactive digital resource allowing children aged 7-12 and their families to engage with science in a fun and accessible way.
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Plantyn
Scoodle Play educational platform
Using gamification to make educational content more entertaining and engaging for children.
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Are you a game changer?
Join the free community for people interested in making the world better through playable experiences.
Knowledge sharing
Stories from our work and research that can help you inspire, educate and entertain using games.
Brand Games
Roblox for brands: what’s possible?
In this Q&A, we explain what Roblox is capable of, and how it can be used to create huge opportunities for brand marketing.
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Learning and Development
Five Ways Games Radically Improve Learning and Development
How to transform learning and development by harnessing the engaging power of purposeful games.
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Brand Games
Insights and strategies for brand success on Roblox
Considering putting your brand on Roblox? Here's what you need to know...
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INSIGHT
Have we forgotten how to play?
Enriching lives by using purposeful games in learning and development (L&D).
READ MORELife at fish in a bottle
Freedom, flexibility and support. Are you ready for a new challenge?
Check out our current job vacancies.