Sharing our knowledge

Stories from our work and research that can help you inspire, educate and entertain using games.

Brand Games

Roblox for brands: what’s possible?

In this Q&A, we explain what Roblox is capable of, and how it's being used to create huge opportunities for brand marketing.

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Learning and Development

Five Ways Games Radically Improve Learning and Development

How to transform learning and development by harnessing the engaging power of purposeful games.

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An Adidas characters as a Roblox character

Brand Games

Insights and strategies for brand success on Roblox

Considering putting your brand on Roblox? Here's what you need to know...

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INSIGHT

Have we forgotten how to play?

Enriching lives by using purposeful games in learning and development (L&D).

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A 1980's style toy robot

AI

Transformers in AI - a simple explanation

Likely to become as revolutionary as the combustion engine. But what are transformers?

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An illustration of a person lifting weights with their brain, implying their brain is working out

Education

The Future of Games Based Learning

How game-based learning will transform education and professional development.

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Children sitting on a bench

Games Design

Designing With Kids, For Kids

How fish in a bottle crafts engaging content by involving kids in the design process.

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An illustration of a robot working at a computer

GAMES DESIGN | AI

Custom GPTs for Game Design

How private, tailored AI can enhance your game's development by using your own data for unique, creative insights.

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