Sharing our knowledge

Stories from our work and research that can help you inspire, educate and entertain using games.

Brand Games

Roblox for brands: what’s possible?

In this Q&A, we explain what Roblox is capable of, and how it's being used to create huge opportunities for brand marketing.


Learning and Development

Five Ways Games Radically Improve Learning and Development

How to transform learning and development by harnessing the engaging power of purposeful games.

A Roblox character holding a shoe with the word brand on their tshirt

Brand Games

Insights and strategies for brand success on Roblox

Considering putting your brand on Roblox? Here's what you need to know...



Have we forgotten how to play?

Enriching lives by using purposeful games in learning and development (L&D).

A 1980's style toy robot


Transformers in AI - a simple explanation

Likely to become as revolutionary as the combustion engine. But what are transformers?

An illustration of a person lifting weights with their brain, implying their brain is working out


The Future of Games Based Learning

How game-based learning will transform education and professional development.

Children sitting on a bench

Games Design

Designing With Kids, For Kids

How fish in a bottle crafts engaging content by involving kids in the design process.

An illustration of a robot working at a computer


Custom GPTs for Game Design

How private, tailored AI can enhance your game's development by using your own data for unique, creative insights.


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