BRAND GAMES

Tips for Brand Success on Roblox

5 minUTE read

Thinking about taking your brand to Roblox? Our UK-based games studio works directly with Roblox and here are our top tips for finding success with a brand game.

Why Roblox?

With 79.5 million daily active users and double-digit growth in all regions, plus the strongest rise in players aged 13 and older, you’d be crazy not to think about Roblox as somewhere you need to be.

There’s also the fact that cost-per-engagement can make a Roblox game incredibly cost-effective in comparison to other forms of online marketing. That’s before you even consider the quality of engagement.

Top Tips

It all starts with making a great Roblox experience. Without that, players won’t return, and most of your success will come down to building a retained player base. However, as a Roblox developer, we know that just making a great game won’t make your Roblox brand campaign a success. To do that you need to combine good game design, effective marketing, and strong community engagement. Here are some key strategies:

1. Unique and Fun Gameplay

To ensure a Roblox game stands out you need to focus on offering a unique and engaging experience. Like all Roblox experiences, brand games should be enjoyable, align with any key brand messages, and avoid feeling like an advert. Engaging game mechanics, clear objectives, and an easy learning curve are key to a successful Roblox experience – it’s essentially about always giving the player something interesting to do. Consistent playability helps retain users, and that retention is key to long-term success.

2. Optimise for Devices

Roblox players use a variety of devices, from high-end PCs to low-end mobile phones. Ensuring a game performs well across all platforms is critical for success. A brand’s audience may span different demographics and locations, so understanding those constraints and optimising graphics and performance for lower-end devices is crucial to maximise your player reach.

3. Attractive Thumbnail and Icon

First impressions count. It’s often overlooked, but an eye-catching thumbnail and icon are essential for drawing in new players and making the game instantly recognisable to returning ones. They need to clearly communicate the game’s theme as well as align with your brand’s visual identity. High-quality visuals will make your game stand out in a very crowded marketplace. A/B testing these is key to finding and refining a successful entry point for players.

4. Use Social Media

Promoting your Roblox game on social media is a key way to reach new players, especially TikTok and YouTube. That’s where Roblox players spend their time, so that’s where you need to be. Brands should use these platforms to engage new players and remind existing ones, creating excitement through trailers, behind-the-scenes content, and especially influencer content.

5. Roblox Ads and Sponsored Games

A powerful and unique player acquisition platform, Roblox offers built-in advertising tools, such as banner ads and game sponsorships. By investing in these, brands can massively boost visibility on the platform. Sponsored games appear in dedicated sections, making it easier for players to discover your game. It’s a cost-effective way to reach targeted players within Roblox’s ecosystem.

6. Engage with Players

Another, often undervalued activity is community building. This is crucial for sustaining player interest. Use platforms like Discord or Roblox’s own groups (recently rebranded as Roblox Communities) to interact with players, gather feedback, and address any issues. You can build loyalty by showing how you value player input and by regularly communicating updates and improvements. This brings us on to our final, perhaps most important tip…

7. Regular Updates

Keeping your Roblox game fresh with regular updates is key to keeping players returning. New features, levels and seasonal events provide reasons to return, and prevent your game becoming stale. For brands, this is an opportunity to tie updates to other marketing campaigns or product launches, keeping your game relevant and hitting your targets.

8. Choose the right Roblox developer

As an experienced Roblox games development studio, we know that not  

Roblox is an Activation Power-house

To date there are over 340 brand activations on Roblox with many racking up over 100 million visits.