Bravissimo's Interactive Apartment is a unique concept that brings customers closer than ever to the product and the people who wear it.

Our work shows real Bravissimo customers modelling lingerie in various rooms set in a virtual apartment.

The site evolved over time, unlocking features and giving visitors more access as the wider campaign progressed.

Encouraging interactivity meant we could take customers on a journey, inviting them to discover interesting facts about the customer models and view new styles from Bravissimo's range of D-KK cup lingerie.