The game captures the essence of the quiz perfectly, and with social game play is a true extension of the TV show.

Tiger Aspect, Group M, FIVE and Nintendo asked us to develop a viral game campaign around their new TV quiz show format Britain's Best Brain.

The game features five scientifically devised quizzes that test the core areas of your brain dealing with calculation, memory, co-ordination, recognition and risk. Players can compete in a global league, or against Facebook friends.

The viral campaign captured an impressive 3 million+ players over 12 weeks with an average play time of over 10 minutes per game.