We delivered Disney Channel UK's most successful viral campaign through a combination of story centric game-play, on brand visuals and a focused seeding strategy.

Disney Channel UK asked us to create a viral campaign to support the arrival to the UK of Disney's new hit kid's show Phineas & Ferb.

Based episodes from the show, we created Phineas & Ferb: The Fast and The Phineas, a game that sees Phineas & Ferb build and race soapbox cars around a themed track.

The game has a two player mode and was seeded over gaming and social media sites. It quickly racked up over 8 million plays and became Disney Channel UK's most successful viral campaign.