With great game-play and a focused seeding strategy we delivered the hooks needed to bring the essence of DJ Hero 2 to a massive audience.

Our NMA Effectiveness Award winning advergame DJ HERO 2: MIX 2GETHER features three playable mixes including Lady Gaga "Just Dance" vs. Deadmau5 "Ghosts N Stuff". The advergame simulates the mixing deck featured in the console game and introduces unique features such as freestyle mix creation and challenge a friend modes.

The game has full Facebook integration and was played over 10 million times within six weeks of launch.

Check out the DJ HERO2:MIX 2GETHER game play movie.