Our approach to educational games is always to place as much importance on creative ideas as the messages we're delivering. We can only influence players if they're engaged and having fun.

BBC Northern Ireland set us the challenge of educating seven to nine year olds about oral hygiene. Top Teeth promotes healthy teeth and heightens awareness of dental health for children using original games and characters.

The success of the games comes down to the use of simple and intuitive game formats with amusing and occasionally bizarre characterisation. With minimal instructions kids can easily pick up, start playing and pass them on to friends.