Universal Music Pop Party
Universal Music Kids have asked digital agency fish in a bottle to create the campaign website and viral for their latest pop music compilation, Pop Party 6.
Pop Party is one of the top selling music compilation franchises for younger audiences and follows on from other Universal Music Kids successes including Bratz, Pop Jnr and Dance Party.
The Pop Party World website uses fish in a bottle’s Glofish technology that allows Universal to easily and intuitively take control of Pop Party content.
The campaign website includes a music quiz viral, Pop Party news, a custom movie player featuring tracks from the compilation, promotional competition and newsletter signup.
Over the festive period Pop Party 6 hit number nine in the compilation charts.
Visit the Pop Party World website and quiz viral.
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