HIT Entertainment have commissioned digital agency fish in a bottle to develop the interactive concepts for their brand new preschool show Mike the Knight.

Castles, quests, friendly dragons and wonderful magic make up this medieval world, but the hero of the show is 10 year old Mike, a young apprentice whose mission it is to protect his kingdom, serve his queen and become a fully-fledged knight.

Justin Eames, Managing Director of fish in a bottle commented, "We're really pleased to have been able to contribute to Mike the Knight's development at the very earliest stage. HIT Entertainment understand that having an experienced digital partner on board strengthens their position. We feel very privileged to have been selected."

Mike the Knight has been created by Alexander Bar (Lunar Jim) with writers Marc Seal (head writer, Bob the Builder) and Rachel Dawson. Recently showcased at MIPCOM, Broadcasters are already showing keen interest in the show.

As well as translating the show to the online environment, targeting girls and boys aged 3-5, fish in a bottle were part of the concept development team for the TV show.