Lookers Land Rover Website

fish in a bottle have been commissioned to create a fresh looking website for Lookers Land Rover dealerships.

The new site is powered by Glofish, fish in a bottle's content management and targeted delivery platform. Using the features of Glofish the Lookers Land Rover website is both accessible and fully W3C XHTML1.0 compliant, yet design has not been compromised.

Justin Eames, Managing Director of fish in a bottle commented, "Lookers Plc hold well over 100 outlets throughout the UK and Ireland and have a turnover of £1.2bn. Their online presence pays a direct contribution to vehicle sales and after sales activity. So this website is important to their business and we've worked hard to meet and surpass their expectations. Our content management system, Glofish, has been developed with usability in mind and Lookers are successfully developing the site's content to keep it fresh and appealing themselves."

Justin went on to say, "It's our job to engage everyone and that's why we held usability, accessibility and compliance as absolute requirements when we designed and built Looker's new site. We've strived to allow everyone to benefit from the Lookers Land Rover experience whatever their accessibility and technical requirements. There are no compromises and standards compliance is something our clients expect. We've used Glofish to channel the most relevant information to people at the best time in order to maximise the potential of their visit. That's good for both Lookers and their customers. The end result is an impressive lead generation channel."

The Lookers Land Rover website was commissioned through RBH Engage and went live in December 2006.