In The Night Garden

Digital agency fish in a bottle has won the BBC commission to promote major new Children's TV programme, In The Night Garden.

The BBC have asked fish in a bottle to promote the launch of In The Night Garden by creating a series of online activities. The result is a highly engaging experience designed to encourage children to interact directly with In The Night Garden, exploring the rich and immersive new world.

Through a close working relationship with the BBC and Ragdoll Productions the project has been rigorously user tested with impressive results.

In The Night Garden is also fully Switch compatible, a technology used by children who have motor disabilities, adding further weight to fish in a bottle's position as a pioneer in accessible design for Flash.

Justin Eames, Managing Director of fish in a bottle commented, "We've worked hard to deliver a new level of interactivity and engagement for children online. We're thrilled to have been successful and have received an unprecedented level of positive feedback throughout the user testing phase. Above all else the result of our work is a fun and inclusive experience that compliments and promotes the TV programme."

100 half hour episodes of the TV programme, created by Ragdoll Productions, have been commissioned, the first of which was broadcast in the UK on 19th March, 2007.

In The Night Garden is available on the BBC's website.