Further online promotional content has been created by fish in a bottle for BBC TWO’s flagship drama series, Heroes.

The Heroes online experience allows BBC website visitors to explore locations from the show. Environments and characters have been accurately modelled by fish in a bottle, resulting in an impressive level of continuity and immersion.

The additional content includes 3 new games centred around the Hiro, Matt and Issac characters from the show. Plus the appearance of a new character, Bridget Bailey, who has been created by the fish in a bottle Heroes team specifically for the online experience.

Drew Wilkins, Account Director at fish in a bottle said, “The additional content allows people directly into the Heroes universe and as such is a fantastically effective promotional tool for the show. We’re particularly thrilled at the buzz we’ve been able to generate with our own character, Bridget Bailey. Allowing us the freedom to create and develop her has been a rewarding move by the BBC and NBC Universal who are aware of the powerful contribution that online can bring to a television brand like Heroes.”

Heroes is an action packed US drama that follows the lives of ordinary people who discover they have extraordinary abilities. The series has a huge following in the US and has been nominated for eight Emmy awards.

Experience Heroes online.