AOL Viral Campaign
AOL are using digital agency fish in a bottle's marketing expertise to increase traffic to their website over Christmas.
The viral is called Santa Ski Jump and it tasks players with launching Santa safely off of a ski jump, guiding his flight to collect presents for points and Christmas puddings to gain additional height. Scores are based on the distance that Santa travels and the points he is awarded for collecting presents in the air. The viral game requires skill and timing to achieve an impressive score.
To increase the effectiveness of the viral, fish in a bottle’s league system is being used to encourage repeat plays and deliver further brand awareness through regular, positive contact with players.
The campaign is being seeded and tracked by fish in a bottle’s ViralBite service.
Play Santa Ski Jump.
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