BBC Heroes

The BBC have asked fish in a bottle to create the online promotional experience for BBC TWO’s new drama series, Heroes. The result is a visually stunning and immersive experience, engaging new viewers with the Heroes brand and adding a layer of added value for existing fans.

Digital agency fish in a bottle were awarded the commission after a highly competitive pitching process involving some of the UK’s most talented agencies.

The online experience allows BBC website visitors to explore locations from the show. Environments and characters have been accurately modelled by fish in a bottle, resulting in an impressive level of continuity and immersion. Content, including new games, will be released over time to coincide with events in the TV show.

Drew Wilkins, Account Director at fish in a bottle commented, “Building a close working relationship with the BBC and NBC Universal has given us the opportunity to create an extraordinarily accurate and engaging experience for Heroes fans. It’s nothing short of groundbreaking and we’re proud to have been given the opportunity to promote Heroes to the BBC TWO audience.”

Heroes is an action packed US drama that follows the lives of ordinary people who discover they have extraordinary abilities. The series has a huge following in the US and has been nominated for eight Emmy awards.

The Heroes online promotional experience is available on the BBC’s website.